Wear your power with Lalune London

Who we ARE 

Lalune London is a London-based jewellery brand that was founded with a mission to inspire women to speak up about important issues, empower them to make a united change, and encourage self-expression. We specialise in distinctive, high-quality pieces that effortlessly combine bold designs with timeless elegance, bringing a perfect symphony of character and style to any outfit. Our collections go beyond being trendy statement pieces - they are created with the intention of inspiring women to challenge the status quo and courageously express their unique identity.

At Lalune London, we believe that every woman deserves to feel confident, empowered, and beautiful. We want to be a daily reminder that no dream is out of reach, no fear is too big to overcome, and being bold is not about being unafraid – it's about pursuing your dreams anyway. We want our customers to feel inspired, empowered, and confident, starting with how they accessorise their outfits. Through our jewellery offerings, we want them to be able to create beautiful and bold looks that reflect their individuality and motivate them to be the passionate go-getters they aspire to be.

Our pieces are crafted with the utmost care and attention to detail, using only the highest quality materials. Each one is a reflection of the unique style and personality of the women who wear them, and we take great pride in creating jewellery that is both beautiful and meaningful. Our pieces are adaptable to any outfit, while adding character and narrative to your style.

We also offer a delightful range of homeware, designed and created in-house, to perfectly complement your unique style. Infused with playfulness and crafted to add a whimsical touch, our homeware pieces effortlessly bring personality to your living space.

At Lalune London, we believe that jewellery is not just an accessory, but a symbol of strength, courage, and self-expression. We are committed to creating jewellery that inspires women to be their best selves, and we are proud to be a part of their journey towards creating positive change. 

Whether you're looking for a statement piece to add to your jewellery collection or a beautiful homeware item to decorate your living space, we invite you to discover something that resonates with your unique style and personality.

Our WHY

At Lalune London, we believe that every woman deserves to feel confident, empowered, and beautiful. We want to be a daily reminder that no dream is out of reach, no fear is too big to overcome, and being bold is not about being unafraid – it's about pursuing your dreams anyway. We want our customers to feel inspired, empowered, and confident, starting with how they accessorise their outfits. Through our jewellery offerings, we want them to be able to create beautiful and bold looks that reflect their individuality and motivate them to be the passionate go-getters they aspire to be.

Meet Maham 

I'm Maham, the founder of Lalune London where we are all about empowering women to live boldly and create beautiful, meaningful spaces and looks that reflect their individuality. I grew up in Pakistan, but for the last decade, London has been my home. 

My journey started with Cushion Talk, a homeware brand that I launched during the first COVID lockdown in March 2020. The inspiration for Cushion Talk goes back to my home roots. My mother is an interior designer and also a manufacturer of furniture. During the lockdown, I had a lot of spare time on my hands and started stitching cushions using leftover fabric from her projects, to create something beautiful from pieces that would otherwise be thrown away. 

Enjoying the creative process, I started experimenting with other materials and designs. My lockdown "passion project" took off and quickly turned into a part-time job, and I'm proud to say, now my full-time job.

As I continued to build Cushion Talk, I felt a calling to expand my creative vision and explore other areas of design. This led me to launch Lalune London, a jewellery brand that embodies the same values and mission as Cushion Talk: to inspire women to challenge the status quo, express their unique identity, and live boldly. Nowadays, both homeware and jewellery live under Lalune London.

At Lalune London, we believe in empowering women to embrace their confidence and beauty. Whether it's adorning themselves with our exquisite jewellery or decorating their living spaces with our captivating homeware, we strive to inspire and uplift. We aim to remind you that no dream is beyond reach, no fear is insurmountable, and true boldness lies in pursuing your aspirations fearlessly. By offering a range of options, we encourage our customers to express their individuality, igniting their passion and self-assurance. We take immense pride in creating products that are both visually stunning and profoundly meaningful.

For me, Lalune London goes beyond being just a trendy brand. They are platforms and an extension of my voice to motivate, uplift, and celebrate women. As a woman and an entrepreneur, I know firsthand the challenges and obstacles that women face in pursuing their dreams. That's why I am so passionate about empowering women to challenge the status quo, express their unique identity, and live unapologetically.

Creating Lalune London and Cushion Talk has been a journey of self-discovery, growth, and transformation. It has allowed me to channel my creativity, my vision, and my voice into something that I deeply believe in. I am grateful for the opportunity to create something that reflects my values and my vision, and I am excited to see where this journey takes us. 

Thank you for being a part of our story and for your support. Your belief in our mission inspires us to keep pushing the boundaries and striving for excellence. Thank you for reading my story and thank you for being here. 

Lots of love, 

Maham

Our VALUES

✔ Breaking Boundaries: We believe in breaking stereotypes and advocating for every woman to be free to express herself in her own unique way. From our bold designs to the community of like-minded women we are building, the message of "don't be afraid to challenge the status quo" is one that is woven throughout our brand.

✔ Celebrating Uniqueness: We believe that every woman is unique, and our differences should be celebrated, not divide us. Our jewellery is a representation and reminder that we were born to stand out, and we should give ourselves and others the freedom to express ourselves in our own special way.

✔ Building Community: Creating a safe and inviting online space for women who are craving community is one of our goals. Through authentic conversations, shared passions, and values, we work to foster a community of like-minded individuals who share our passion for self-expression and empowerment.

✔ Being Authentic: We define authenticity as being transparent, genuine, and pursuing real connections with people. As a brand that aspires to inspire, authenticity is a huge influencer in our creation process, whether it be in our products or communication with our audience. We're here to keep it real, raw, and honest in all aspects of our brand.

✔ Exploring Creativity: We believe in keeping things fresh, trendy, and exciting. We are not afraid to experiment, be adventurous, or try new things in order to offer our customers unique pieces that will stand out in the market. We also believe that creative thinking and a bold imagination are the starting points for challenging the status quo.

✔ Pursuing Passion: Our brand was born from our founder's bold decision to leave her career in the corporate world to pursue her passion, and it is the same message we want to share with other women who are caught between running after their dreams and staying in their comfort zone. Our passion is infused into every part of our brand, and it is what keeps us going every day. We are committed to inspiring and empowering women to pursue their passions, no matter how big or small.